Since the departure of the beloved Regal in 2020, Buick has become a brand entirely focused on SUVs in North America. The General Motors division has also undergone a major transformation in terms of brand image, now appealing to a younger and more diverse clientele than ever. So much so, in fact, that the brand is reportedly considering bringing a four-door sedan back into its lineup.
Nothing official has been announced by Buick at this point, but several sources are suggesting that a new passenger car could join the American automaker’s lineup in the coming months.
Platform Sharing
What makes this development both interesting and plausible is the fact that this new Buick vehicle could share its platform with other models across the General Motors portfolio. More specifically, it is believed to be linked to the next-generation CT5 and Camaro.
This leads us to believe that, for the first time in a long while, Buick may not simply offer a comfortable sedan designed to get from point A to point B, but rather a vehicle that stands out and delivers an engaging driving experience.
A Shifting Market
The automotive industry has lost a significant number of sedans over the past decade, as consumers have shifted toward more versatile SUVs. However, since the COVID-19 pandemic, along with rising fuel prices and especially the increasing cost of new vehicles, younger buyers appear to be rediscovering an interest in smaller, more fuel-efficient cars.
As a result, it seems entirely logical for a brand like Buick to consider offering a sedan that is enjoyable to drive.
What’s somewhat ironic is that Buick still offers several sedans in other parts of the world, particularly in China, where the segment remains very popular. All things considered, the return of a sedan to Buick’s North American lineup would likely be welcomed by buyers, which is why there is hope that these rumors turn out to be true.
Jean-Sébastien Poudrier
